Accounts Tab
• Shows companies visiting your website
• Relevance Score: Calculated based on your ICP settings
• Use for account-based outreach and prioritization
Contacts Tab
• Shows de-anonymized individual visitors
• Includes contact information even if they haven't filled out a form
• Primary source for SDR outreach
Leads Tab
• Visitors who have filled out forms
• Includes all form submission data
• Tracked conversion events
Key Difference: Contacts are identified visitors; Leads are visitors who have taken action