Accounts tab
Shows companies visiting your website
Relevance Score: Calculated based on your ICP settings
Use for account-based outreach and prioritization
Contacts tab
Shows de-anonymized individual visitors
Includes contact information even if they haven't filled out a form
Primary source for SDR outreach
Leads tab
Visitors who have filled out forms
Includes all form submission data
Tracked conversion events
Key Difference
Contacts are identified visitors
Leads are visitors who have taken action